We help clients focus on the influential few in order to change the perceptions and behaviours of many.

Influence Analyser supports stakeholder and opinion leader programs, influencer marketing campaigns, executive visibility campaigns, online influence evaluation and success benchmarking. 

It enables communicators and marketers to conduct competitive intelligence, evaluate partnership opportunities, formulate media contact lists, demonstrate growth of influence over time, measure campaign success and ROI.

The flexibility of this tool means we have conducted INA projects in 13 languages across a wide range of industries, topics and content types.

Influence Analyser is a division of Commetric Group, a research and technology company specializing in advanced analytics for corporate reputation. Commetric has patented tools and technologies for text mining, content processing and visualizations. A team of 60 experienced analysts and consultants use our advanced tools to deliver monitoring, research and evaluation services to global corporations.  Since being founded in 2005, Commetric has executed over 500 client engagements.

Visit our website for further information and our other solutions Equity Optimiser and Media Analyser.