Influence Analyser deploys a proprietary networking tool called INA (Influencer Network Analysis). This patent-pending process leverages sophisticated natural language analysis software and dynamic network mapping technology. It is used to discover the influencers driving a discussion - the people, companies, organizations, brands, reporters and media channels – and the issues, topics and opinions central to each. As such we can identify the heart of a conversation across a range of content and rank the most influential entities, ideas, reporters and media – the ‘Gatekeepers of Influence’.

Our analysts then enhance, map and interpret the results in our reports and via our dynamic online VizEngine map interface.

Every project is custom designed around our client’s specific business and communications objectives, with reports created to answer specific questions relevant to program planning and measurement.

Our ‘content agnostic’ approach offers complete flexibility of investigation – we can analyze almost anything in digital format. And while INA leverages tools and technology it remains an analyst-driven process ensuring the highest degree of relevancy, accuracy and understanding in our projects.

Influence Analyser programs work through a closed loop cycle deliver continuous campaign refinement and targeting.

View Influence Analyser product brochure