Influence Analyser is led by an experienced team of marketing and business consultants who are supported by a 60 person multi-disciplinary team of media and technical analysts. The principals of the team are:
Jim Beakey
CKO/Head of Research, Commetric
Jim Beakey joined Commetric in 2007 as Chief Knowledge Officer and Director of Research. Jim was formerly director of Communications Mapping at Hill & Knowlton, with worldwide responsibility for developing and rolling out influencer analysis programs for H&K clients. Jim is an industry veteran with over 20 years experience in media evaluation and research having held senior roles at Dow Jones, Delahaye Group (now Cision) and Applied Communications, among others. Jim holds a Masters Degree in Psychology from Boston University, a Graduate Degree in Marketing from The University of S. New Hampshire, and BA in Psychology and Business Administration from East Carolina University.
Dima Atanasova
Media Consultant
Dima Atanasova joined Commetric in 2007. Formerly a financial analyst with a leading hedge fund company, Dima has since specialized in influencer network analysis and today works as a media consultant helping clients frame both influencer and traditional media analysis research programs. Dima has extensive experience in the field of social networking and digital media and obtained an MA degree in Media, Information and Communications Policy from Central European University (CEU) in Budapest, Hungary in 2009. She also holds a BA degree in political science and in international relations from the American University in Bulgaria.
Simeon Ianchev
Senior Analyst
Simeon Ianchev joined Commetric in 2006 as Chief Network Analyst. Formerly a data journalist with Dow Jones, Simeon is responsible for managing and consulting with clients on influencer research for communication programs. He has five years experience in the field of technical influence analysis, social networking and media research and he has managed a wide range of programs for Fortune 500 clients. Simeon has a degree in Arabic Studies from the Sofia University in Bulgaria.